Before discussing the most important On-page SEO optimization factors, we will answer the most frequently asked question, especially asked by SEO beginners. The question is, “what is SEO?”
This question is also asked by those who are not well familiar with internet marketing. So, first, we will explain the answer in short.
Search Engine Optimization or SEO is basically a process of making your website search engine friendly. It simply means that SEO is the process of making your website easy to find for search engines.
In other words, it is a procedure of generating traffic to your website from search engines.
SEO helps a page rank on Google and other search engines’ result pages.
It is a continuous process so it will be fruitful only if you maintain it in a proper way and on regular basis.
Search Engine Optimization can be divided into two main following techniques:
1- On-site or On-page SEO
2- Off-site or Off-page SEO
On-site or On-page SEO Optimization Definition
Do you know how many times Google has changed its search algorithm?
According to Google, it changes its algorithm around 500-600 times each year. Even in 2018, according to research, Google updated its Algorithm over 3000 times.
Its purpose is to create the best & smartest search engine, so they are really doing good for this purpose but in spite of its continuous improvement.
Google still needs help to find and understand new content. Here comes on-site SEO. It let google better understanding your website, which increases search engine ranking. it leads to increase website visitors.
According to the simple and short definition of On-page SEO, On-page SEO is what you do on your website pages to improve the page rank on Google and other search engine result pages.
On-page SEO Optimization Factors
On-page SEO includes different optimization factors which are as under:
- Keyword Research
- Meta Tags
- Header Tags
- Keyword Positioning in Content
- Image Optimization
- URL Optimization
We will discuss these factors one by one.
If you want to create quality content, before creating content you need to find authentic keywords.
Keyword research is a process of finding keywords and search terms that people are actually using to search out their desired information about any topic. This process helps you to have the attention of people to your website.
Keyword research is really beneficial for your website to improve page rank on Google, to engage the right audience, enhance customer conversion, and much more.
URL Optimization is another important On-page SEO factor because after choosing the domain name, the next step is optimizing the URLs for your web pages.
A well-optimized and descriptive URL is important for both search engine optimization and user experience.
So, keep in mind the following important things for URL Optimization:
- URLs must be clear, short, and readable
- Use hyphens (-) to separate words instead of underscores (_)
- Don’t use capital letters
- Try to add target keywords in URLs
Header Tag is also one of the important On-page SEO optimization factors. Header Tags work well for your users. They let the user know what the page is about. They basically consist of information related to the title and heading of the content.
Header Tags serve your website by making your content more enjoyable and easier for your visitor to read. This way they indirectly influence your page rank on Google.
Meta Tags are one of the most important on-page SEO factors. Meta Tag consists of four fundamental components:
- Meta Title: Meta Title shows and describes the content of a page to the search engines and users.
- Meta Description: It is a short description that explains the concept of a page to Google and users.
- Meta Keywords: Meta Robot tells the search engine to follow the particular page on the website.
- Meta Robots Tag: Meta Keyword describes the list of authentic keywords and their relevance to the topic.
Meta Tags helps a lot to generate traffic on the website which leads to page rank on Google. That’s why it is considered an important On-page SEO optimization factor.
Content optimization is another principal On-page SEO Optimization factor that helps a page rank on Google.
Content is considered the king by SEO professionals and experts.
Content optimization focus on using particular, relevant, and target keywords in the content. For this purpose, you have to find target keywords with their authentic search volume before creating content.
Content optimization focus on keyword frequency, relevance, adequacy, and progression. You will be successful in making your website touch the top pages of search engine results if you create quality content rich with relevant keywords.
Keyword Positioning in the Content
As you know, after having a deep look at the above discussion, that keywords are really important for making a website shine on the sky of SEO but it’s not enough.
In fact, the use of keywords in a proper way matters a lot. So, along with keywords, keywords positioning in the content is also necessary and equally important.
No doubt content should be keyword rich but it should not be overloaded with keywords. The use of keywords must be looking natural, not artificial. Keyword overload content bothers the readers and as a result, they quit without reading the whole content.
In short, above are a few most important On-site or On-page SEO optimization factors and any website owner must be aware of them if he wishes to see his website shining at the top of search engine result pages (SERPs).
Search SEO Tools is always here to give you a better understanding of SEO and to guide SEO users especially SEO beginners about different techniques, tricks, and strategies that are really helpful in ranking your website high. Hope you will be satisfied with our efforts.