Do you know what is Domain Authority? If you don’t, let me explain it in short.
Domain Authority or DA is a search metric established by MOZ to describe the authority of all websites on the internet.
In the simplest words, you can say that Domain Authority (know as site authority in other words) is a search engine ranking score of any website. It predicts how well a website can rank in search engine result pages (SERPs) as compared to other sites.
Domain Authority scores range b/w 1 and 100. Having higher scores represent higher feasibility of rank well.
DA is generally calculated by checking out the internal links linking root domains uniting them into a single score.
It will let you have an idea of how better a website would perform on search engines like Google and Bing etc. A Domain Authority over 60 is generally considered excellent.
How to check Domain Authority?
First, it seems difficult but it is not. You just need to follow these simple steps to check your DA:
- Go on MOZ’s website and open MOZ’s Link Explorer tool.
- There will be an empty box in front of you. Write domain name in that box.
- Click on the “check authority” button and see the result within a few seconds.
Since the MOZ has developed the DA metric, several other SEO tools have designed their own versions as well. Like Ahrefs has designed Domain Rating, Majestic has Site Explorer, and Small SEO Tools offers Bulk Domain Rating Checker and many more.
You can try these tools instead if you prefer. Personally, I like to use MOZ’s, Link Explore Tool.
Boost Your Domain Authority in 3 Simplest Steps
Everyone who owns a website surely wants to boost website ranking on search engine result pages.
So, in this section, we are going to discuss how to boost domain authority. Try to follow the three steps discussed below and boost your domain authority to see your website ranked higher in the eyes of search engines.
Set Your Website Properly
Make sure you have set your website properly. It means that website has SEO-optimized content, your website loads speedily, and your website is mobile-friendly. Here are a few tips for this purpose:
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Don’t Neglect Inbound Links
As your inbound links help search engines crawl and index your content so don’t neglect them. Important is that your anchor text should match the page you are getting linked to.
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Make Your Website Mobile-friendly
Make your website mobile-friendly. Mobile-friendly or mobile-optimized websites offer a better user experience and attract more organic traffic.
Test Your Website tool is the best choice to check if your website is mobile-friendly or not.
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Check the Page Loading Speed
Make sure the loading speed of your website is quite well. Slow website speed increases the bounce rates and this is a big red flag for all search engines.
You can check the loading speed of your website by using the PageSpeed Insights tool. This way you can make a proper strategy to boost your site speed.
Earn High-Quality Backlinks
Backlinks are the most important source to boost the domain authority of your website. So, make your good efforts for earning high-quality backlinks.
Do you know what are high-quality backlinks? Well! Let me tell you in short.
The links you get from authentic, relevant, and reputable websites are considered high-quality backlinks. Such links are super important to increase your domain rating.
The following simple tips can really be helpful for you in this matter:
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Create High Quality and Linkable Content
To get high-quality links from different domains you need to create high-quality content which should be published regularly.
The better your content is, the more authoritative websites will link to your site.
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Promote Content on Several Online Platforms
It is not enough to create great and high-quality content. You must have to promote your content by sharing it on different online platforms like social media and through email etc.
This way more eyes can see your content which leads to getting more organic and authentic backlinks.
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Guest Blogging
Guest blogging for reputable websites offers several benefits for any website owner and online businessman. Guest blogging means writing for another person’s website.
Generally, guest blogging is done to attract traffic back to your own website and to enhance your external links and domain authority.
Guest blogging is like a two-way street which is beneficial for both, guest blogger and the host.
Kick Out Low- Quality Backlinks from Your Website
As you know very well that backlinks are very important to boost the domain authority of your website. But not all the backlinks are created equally. To increase the domain rating of your high quality and authentic backlinks are required.
Low-quality backlinks are harmful to your website. Do you have any idea about low-quality backlinks?
Well! Links from spammy, irrelevant, and unknown websites are considered low-quality or bad backlinks. Such links may harm your website which leads to a low domain score.
So, it’s very necessary to eliminate such damaging links from your website.
Here the question is how to find bad or low-quality backlinks present on our website?
It’s very simple.
Just use a backlink analysis tool to check everything about backlinks on your website. So, you can easily identify low-quality backlinks pointing to your website. Find them and eliminate them to increase the domain rating of your website.
For this purpose, SEMrush, Ahrefs, or MOZ can be the best choice.
Wrapping Up
Domain Authority is important for several reasons. It makes you aware of the overall performance of your website. It also lets you compare your website with that of your competitor’s.
This way it helps you to make a strong and useful SEO strategy that will lead your site to a higher rank in the eyes of Google and other search engines.
As usual, Search SEO Tools is here to help you out in making your online work successful. Just follow the simple but most valuable steps to boost the domain rating of your website.
By trying these tips, not only your Domain Authority rise, but the ability of your website to rank well will also be increased.
Hope this informative piece of article will help you a lot. Keep in touch with our website for more useful knowledge.