You can’t oversimplify things and focus on one feature only. For an authentic of useful SEO strategy, you need to pay attention to both dimensions, on-page SEO & off-Page SEO.
|ON-PAGE SEO FACTORS||OFF-PAGE SEO FACTORS|
|KEYWORDS||SOCIAL MEDIA SHARING|
|TITLE TAG||LOCAL SEO|
|URL||PAY-PER-CLICK OR PPC CAMPAIGN|
|META DESCRIPTION||DOMAIN AUTHORITY (DA)|
|INTERNAL LINKS OR INBOUND LINKS|
|WEBSITE OR PAGE PERFORMANCE|
|EASY TO USE FOR MOBILE PHONES|
Do you know Google always makes different changes in its algorithm?
These changes take place 500-600 times each year. There are constant updates and modifications to Google’s search, engine algorithm but one thing continuously remains true.
Searchseotools is here to make you better understand ins and outs of both these essentials to renew your SEO strategy. Here is a brief overview of both dimensions.
What is On-page SEO?
Do you aware of the most basic search engine optimization techniques? Let me explain these techniques.
- Using relevant & authentic keywords in your page title and content.
- Optimizing Meta description.
- Creating quality content.
- Using HTML code and Alt tags.
The above characteristics are the foundation for on-page SEO. On-page SEO is all about what you do on your website directly to boost the ranking of your website your website easy to find for search engine bots.
On-Page SEO Factors
On-page SEO consists of different factors that are very important to boost the ranking of the website on Google and other search engines like Bing, Yahoo, etc.
Content is known as the king in the world of SEO. NO double content is an important on-page optimization factor that boost the ranking of your website on search engine result pages.
You try your best to optimize your website with different techniques but if you do not create quality content according to the best SEO strategy, all your efforts will be fruitless.
Keywords are another important on-page SEO optimization factor. They are considered the cornerstone of today’s SEO. Keywords let the search engine find the content according to people’s search easily.
Today long-tail keywords are searched most. So, if you wish to see your website shine on SERP’s top page, use authentic and relevant keywords in your content. It will help to boost the ranking of your website.
The title tag is one of the most important on-page or on-site SEO factors which are helpful to boost the ranking of a website.
An organized and proper URL structure is also an important on-page SEO factor because it makes it easy for search engine bots to crawl from page to page on your site.
URL should consist of keywords you want to target and easy to understand. It should be relatively short.
The meta description is a short text that describes the content of the page. Further, it is created to help your webpage stand out in the list of search engine result pages.
Meta Description appears to blow the URL on SERPs in a social media post, it appears to blow the headline. Meta Description should be limited to 150-155 characters.
Easily describe the content of that page.
Internal links or inbound links
The link between one page to another on the same website is known as internal or inbound link linking is an important on-page SEO factor.
This allows search engines to crawl page to page and also keep visitors engaged on your website longer.
Website or Page performance
The performance of a website and its pages is also an important on-page SEO ranking factor.
If a website does not open properly and pages take much time to load, it will be failed to drive more traffic because visitor gets frustrated and leave the page.
Easy to use for mobile phones.
This is the age of smartphones. You can see smartphones in every hand around you.
So, a mobile-friendly website is essential for our online presence. This way you can say mobile-friendliness is an important factor on-page SEO optimization factor.
Google used schema markup to get information and detail for SERP snippets. There are many kinds of markup schema:
- Search Results
- FAQ Pages
- Business Function
- News Articles
- Business Events
- Local Business
Hope you can better understand from the above discussion that what on-page SEO is. Now we are going to explain what is off-page SEO.
WHAT IS OFF-PAGE SEO?
On-page SEO refers to the activities you do on your website while off-page SEO refers to the activities that are performed off your website.
These activities are all about boosting your website ranking in SERPs. In other words, off-page SEO is about everything that happens indirectly on your website.
People-related off-page SEO will link building but it is more than that. The basics of off-page SEO are backlinks social media and local SEO.
Simply explaining, off-page SEO is related to generate traffic to your website or make your business appear to the search engines and crawlers.
Factors of off-page SEO
Just like on-page SEO factors, all the off-page SEO Factors are essential to focus if you want to boost the ranking of your website. Off-page SEO optimization factors are as under:
The biggest and most important off-page SEO factor is the quality and quantity of backlinks your website has. Backlinks are links of other websites to your website.
The more links you have from other websites, the more domain authority you will get from Google. This way, you will have more chances to boost the ranking of your website. There are several methods to get authentic backlinks such as:
- Guest blogging
- Taking part in discussions on related topics on different forums.
- Hosting different events.
Social Media Sharing
Social media promotion is another important off-page or off-site SEO factor. You can increase the click-through rate on your website by sharing posts on social media. It will certainly lead to boost traffic on the website.
All the off-page SEO optimization factors are important local SEO is also one of them. Local SEO is the practice to optimize the business’s website for local search queries. It enhances the visibility of your website in front of local customers or prospectus.
For example, if you are searching for medical services, there will be a list of your area’s medicine companies in front of you.
Pay-per-click or PPC Campaign (Facebook, Linked In, Twitter)
You need to get more visitors to boost the ranking of your website for that purpose PC is helpful if you create quality content and promote it with PPC, it will drive more traffic to your website which will result in boosting website rank.
Domain Authority (DA)
Domain authority or DA is defined as search engine ranking score. Its term is developed by Moz. In other words, it can be said that the DA metric is created by Moz to businesses find out where they may rank to business find out where they may rank on SERPs. It is measured on a scale from 1-100.
- Between 40 – 50 is measured average
- Between 50 – 60 is considered Good
- Between 60– 70 is considered excellent
There are a few factors to measure the domain authority such as domain name’s history, how long the domain name is, the number of backlinks, the number of 404 pages, etc.
By using SEO best practices, you can enhance your DA and boost ranking of the website.
IN THE NUTSHELL
Concluding the above discussion, we can’t compare on-page and off-page SEO as to which one is better. Because both are equally essential. Having a deep look at the above explanation hope you can better understand the function and features of on-page SEO and Off-Page SEO.
If you want to rank your website highly on SERPs, you have to focus on both on-site and off-site SEO factors and manage them properly.