How to calculate keyword Density?

calculate keyword density

Here we are going to talk about how to Calculate Keyword Density? Keywords are considered building blocks of any content. Keywords are the search terms that people enter in the search bar of Google to get information about.

keyword density

So, if you don’t use keywords in your content, the content will not be visible on search engine result pages. But remember that keyword stuffing (repeating the same keyword over and over in the content) is harmful to your website ranking instead of being a ranking factor. Your webpage can be penalized by Google if stuffed with keywords or key phrases.

Table of Content

  • Keyword Density Means
  • An ideal Keyword Density
  • How to Calculate Keyword Density?
  • Formula to Check Keyword Density
  • Importance of Keyword Density In SEO
  • What is Keyword Stuffing and How to Avoid it?

let’s have a detailed look at the topic.

What Keyword Density Means?

The term keyword Density means the percentage of times a keyword or key phrase appears on a webpage or in content as compared to the total words on that webpage or in the content.

You may add a new webpage to your website or craft a new blog post, keyword density is pivotal to help your get ranked properly in SERPs.

It also refers to keyword frequency or the frequency with which a specific keyword appears on a webpage.

It let you make sure while creating content, that you are maintaining a balance between using the same keyword frequently enough to get ranked, and not so many times that it damages your ranking.

In SEO’s context, Keyword Density is used to check the relevance of content with the specified keywords or key phrases.

What is an ideal Keyword Density?

According to SEO experts, the ideal or finest keyword Density is from 1-3%. That means the use of the same keyword 2 to 3 times per 100 words. At this rate, the keyword is used enough times to let the search engine know what the page is about.

The more keyword density is thought to be a search engine spam that leads your website to get penalized.

How To Calculate Keyword Density?

it is not difficult to calculate keyword density or required any professional skill. It is very convenient to determine the density of your keyword or the ratio percentage of a keyword to the overall word count.

You can get keyword density easily by dividing the number of times a specific keyword has appeared on the page with the total number of words on the webpage-the result you get is the density of that webpage.

If you want to turn it in percentage, multiply the resulting figure by 100. You will get a keyword density percentage.

Formula to Calculate Keyword Density

Follow the simple formula given below to calculate keyword density:

Number of times a keyword is repeated on a webpage / Total number of words on that page = Keyword density

For example, you have written an article consisting of 2000 words and have mentioned a particular keyword 25 times in that article. Now you want to check the keyword density of that article. Your keyword density formula will be like this:

KN/TW = Keyword Density

25/2000 = 0.0125

If you want to get a percentage, multiply 0.0125 with 100.

0.0125 – 100 = 1.25

So, your content’s keyword density percentage is 1.25%.

This is an ideal keyword density as according to SEO professionals an ideal keyword density remains below 3.

Keyword density of more than 3 will be considered keyword stuffing that is risky for your website’s ranking. So, keep an eye on the number of times any keyword has been mentioned in the content while writing the content.

What Is the Importance of Keyword Density In SEO?

Keyword density is considered the foundational concept of SEO. It is essential for SEO (search engine optimization)

It has a direct impact on the visibility of your website’s content. Google makes the web pages visible to the users based on their search queries.

If the search terms that people enter in Google’s search bar to get information about are present in your content, you will have a chance to get ranked on SERP (search engine result pages).

In other words, the presence of key phrases or keywords lets Google understand better what your content is about.

For instance, you want your website to be ranked for a specific keyword or key phrase related to your niche. For this purpose, you have to create content consisting of that keyword or key phrase or optimize the existing one with that keyword or key phrase.

Remember that don’t overstuff your content with keywords. Instead of being helpful, it will harm your ranking.

What is Keyword Stuffing and How to Avoid it?

As you know from the above discussion that an ideal keyword density is below 3%.

If you mention the same keyword too many times on a webpage or in content, it will be considered keyword stuffing. And definitely, keyword stuffing leads to damage to your website’s ranking.

Following are a few tricks to avoid keyword stuffing:

Create content for your audience

Don’t focus on crafting content just to get ranked higher in the search engine, create your content for your audience first.

If you focus on writing content just to rank, you will make overuse of keywords in the content. On the other hand, if you focus on writing content for your audience, you will write it in a natural conversational tone and use the keywords in a natural way where they fit.

Use keywords where they fit

To make sure your page will get ranked in search engine result pages, use the relevant and authentic keywords at certain important places like:

  • H1 Tags
  • H2 Tags
  • Url
  • Title Tag
  • Meta Description
  • Starting of content
  • Ending of content

This placement allows Google to recognize the context of the article and hence you get more chances to rank.

Note: For further information about keywords go and visit our best keyword finder tools.

Examine and Calculate Keyword Density Properly

Look over your keyword density properly while creating your content. Check how a web page is performing. Examine your metrics and ranking to know if keyword density is impacting your site’s ranking in a positive or negative way.

This way you can add or reduce keywords according to the need.


The above text briefly defines keyword density and the way how to calculate it. You can know the significance of keyword density for search engine optimization. Have a proper look at your keyword density to manage it so that it positively impacts your ranking.

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