We live in a fast-changing world of advanced technology. Time has changed so has the SEO.
First of all, we are going to make you understand in short that what is SEO?
SEO stands for search engine optimization which is defined as a practice of enhancing the quality and quantity of traffic to your site through organic search engine results.
In simplest terms, SEO is a process to increase your website’s ranking on search engine result pages (SERPs) or you can say, the process of increasing your site’s visibility for relevant searches by improving the site.
How SEO has evolved over the years?
Google changes its search algorithm around 500-600 times annually. While most of these changes are too small, Google seldom organizes a major algorithm update (like Google Panda and Google Penguin) that affects search results in many ways.
For SEO users and marketers, being aware of these changes can be helpful in explaining the ranking and organic site traffic and eventually improve search engine optimization.
Over the past 10 years SEO has changed in many ways. Search SEO tool is making a discussion under to tell you what SEO is now a day.
SEO is not about overloading the keywords like the past years
SEO users try their best to optimize for keywords. But it doesn’t mean that you make overuse keywords in your content.
It will definitely affect your website in a negative sense because search engines, in this way, will recognize that as keyword stuffing.
That means you have added keywords too many times in your content simply to try to rank for a particular keyword.
Nowadays, you should try to use keywords in a natural way. Don’t overburden the content with extra use of keywords.
SEO is more focused on quality content
Before creating new content you definitely think about how to incorporate your keywords in your content. That’s all right, but that shouldn’t be your primary focus.
Your primary focus should be on what matters to your users and audience, not on how many times or how you can use keywords or key phrases in that content.
In this way, you will definitely get optimized naturally for important keywords.
This was not the case in the early years of SEO, as you could simply fill the content with keywords and rank well. But this doesn’t matter more today.
Nowadays, the key to attracting relevant visitors to your site through search engines is to understand your audience’s interest.
Time to site experience
It is not just important that users find your website, but more important is that for how long visitor stays on your site and interconnect with your content.
SEO actually notices that whether the crawlers stay on your website and engage with your content or not. So just focus on your visitors’ interest and the content they are searching for, more than how many people you can attract to your site.
First-page ranking doesn’t guarantee your success
In the past, SEO success was measured by your ranking high on Google’s first page. But the time has changed so has the SEO.
If you are ranking high for a term, it doesn’t mean that you are going to see good results. You may rank for a term that is not useful and ideal for your site.
So, you appear on the highest page in search engines and get tons of traffic but then your visitors recognize that you are not providing the stuff they are searching for.
In such a way, you will not get any earning from this traffic. So it clearly means that to rank high for this term is not fruitful for your website.
It’s not necessarily needed to be in the top three slots to get success
Nowadays, it is a fact that if you are ranking well on subsequent pages, you may still get a high click-through rate, although less traffic.
This is good news for those SEO users and marketers who cannot seem to bring pages of their site into those top slots or off the 2nd page.
As we have said before that to get more traffic matters less than how qualified this traffic is.
Breakdown of link Scheme
The unethical practice of getting more and more fake links from various sources to improve the online ranking of many sites saw a downfall over the past few years.
To get rid of these link schemes became a plan of action for Google in 2000 and by 2012, the Penguin update penalizing, delisting websites that were using link scheme practice.
Google focuses on valuable link strategies, getting links from authoritative and relevant websites, and natural link attraction methods such as guest posting, etc.
The role of user experience in SEO
If we look back at the purpose of SEO techniques 7-10 years ago, we will hardly find it being used for increasing user experience to the website visitors.
As time changes, occasionally SEO tactics have trimmed down to being all about delivering more and more user experience to site crawlers.
This fact also can’t deny that a site having modern and easier UX is doing much better nowadays. This simply means that SEO these days has become about shaping and formulating your content and user experience to attract Google the right way so that searchers can find you more easily.
Importance of Page Speed
Page Speed gradually has become an important ranking factor for a website within the years.
It has become an enabler for user experience and conversions. With its Speed Online Tool, in 2011, Google made an announcement that site speed would begin having an impact on search ranking.
The importance of mobile phones reached its peak when iPhone emerged in 2007. Google has always emphasized optimizing websites for mobile users.
Even in 2015, mobile phone queries outstripped desktop queries in Google. Since then users give equal importance to the apps just as websites.
Hope this post will help you understanding where SEO has come and where SEO stands today. This understanding is really helpful if you wish to become a good online marketer.
I’ll strongly advise you to eliminate the black-hat techniques in your SEO strategy and just have an eye on the next 10 years of the search engine updates.