Best Free SEO Tools To Instantly Improve Your Website’s Ranking

Free SEO Tools

So let’s have a look at these free or freemium that you must use to improve SEO ranking.Best Search Engine Optimization (SEO) Tools In 2021

Whether you are an SEO user or a freelancer, the first thing you definitely wish to achieve your website’s high rank on Google. For this purpose, you use different SEO tools.

You are confused about choosing the best SEO Tools to enhance the performance of your website? No need to be worried about that. Search SEO Tools is here to solve your problem.

I am going to enlist a few major SEO tools that are greatly helpful to enhance your site’s Google ranking in 2021.

Most of these tools are totally free and some tools might be freemium(it mean that you have to pay only for something you use extra).

So let’s have a look at these free or freemium that you must use to improve SEO ranking.

Best Search Engine Optimization (SEO) Tools In 2021

Google Analytics (Free)

Google Analytics - Free SEO Tools

Google Analytics is the first tool included in this list. If you are a digital marketer and just starting your journey, this tool will serve as a great helper for you.

You can use this tool on daily basis to get awareness about conversions, traffic, and total revenue generated from your site.

This tool let you know how much traffic is coming to you website and the ways visitors are getting there. You can identify easily which campaigns are bringing about maximum traffic with the help of Campaign Parameter tracking.

Audience report will give you a better understating of your audiences like their age and the device they use to reach your site.

By using Goal Tracking and Funnel Conversion Path features, you can know about how many users are converting and about the path they are using for conversion.

So Google Analytics is extremely beneficial to rank your site.

KWFinder Tool: SEO Keyword Tool (Freemium)

keyword planner - Free SEO Tools

To improve your website’s ranking on the Search Engine Result Page, you must find out the best keywords for your content. In fact keyword research considers one of the most important tasks every SEO user needs to perform. For this purpose, you need a key finder SEO tool.

KWFinder Tool

is an amazing tool that helps you find long-tail keywords having a lower level of competition. You can get a bundle of keyword ideas by using this tool and also can filter out keywords that are not profitable.

It delivers up to 750+ search terms for every keyword. You can also choose the location for which you want to search the keywords, and on which platforms such as Google, Amazon, and YouTube).

Explore All the Features of KWFinder Tool

  • Find long-tail keywords
  • Discover your competitor’s ranked keywords
  • Import keywords in bulk
  • Filter negative keywords
  • Search volume and keyword metrics
  • Local Keyword research
  • The most accurate keyword difficulty
  • Keyword planner alternative

So, by using a bunch of different features of the KWFinder tool, you can rank your SEO site higher in Google search results.

Google PageSpeed Insights (Free)

page speed insight - Free SEO Tools

Page loading is one of the most important elements of a site. The better site speed leads to higher rank and user satisfaction

Google PageSpeed Insights is the most popular SEO tool which lets you check the speed and usability of your website on multiple devices such as mobile and desktop. It also provides different suggestions to enhance Google’s site speed.

This tool is very easy to use. You just need to enter a URL in the given box and this tool will check the loading time and performance for that URL on mobile or desktop within no time. It grades a site’s performance from 0-100 scores. In this way, it lets you know that according to different metrics, how fast it takes to load the page or site.

It also gives different ideas for improvement. . So, to improve your site speed, Google PageSpeed is the best solution.

Ahrefs Backlink Checker (Freemium. But Free for the top 100 backlinks)

Ahref Backlinks checker - Free SEO Tools

Ahrefs is one of the highly recommended SEO tools to rank your site. This is my favorite tool to use for performing different SEO tasks on daily basis.

Ahrefs was basically designed as a backlink checker tool. No doubt, within the time it has added a bundle of authentic features but its value as a backlink checker tool is still at the peak.

Ahrefs backlink analysis tool gives you a chance to check 100 links pointing to any site for absolutely free.

This is the most powerful SEO tool that checks that top backlinks accurately. This link checker tool is very fast and displays results within the blink of an eye.

You can also check the total number of links and referring domains pointing to the specific website and also shows the anchor text and domain rating.

So, why Ahrefs Link Checker tool is useful?

This is a superb tool that gives a complete analysis of top backlinks pointing to any domain. In this way, you can plan easily your link-building strategy accordingly.

How Ahrefs, SEMrush, Majestic, and Moz Pro are big SEO tools?

SEMrush (Freemium)

Semrush - Free SEO Tools

SEMrush is another favorite tool among marketers and SEO users to perform their SEO activities. It let you conduct a thorough SEO audit and shows the number of backlinks a site has and the percentage of search traffic, topic research, keyword research, and complete competitive analysis.

Domain Vs Domain analysis is the most popular feature of SEMrush which allows to have a comparison ofyour site to your competitor’s website. You can compare domains and keywords.

You can easily monitor your rankings and find some suggestions to increase your website’s performance by using the On-Page SEO Checker tool designed by SEMrush.

MOZ Pro(Freemium): SEO Software

moz pro

MOA Pro is another fan favorite SEO Software which has plenty of awesome features for its crawlers. Experts are always happy using this tool to complete their SEO activities as MOZ was always up to date despite Google’s regular algorithm changes.

MOZ’s chat portal is always be praised by experts because they can get an insightful response to every question asked.

To sum up it can be said that MOZ is a full-service powerhouse for website crawl or keyword suggestions. You can check your site’s performance and recommendations to improve it.

It also offers a free MozBar toolbar which you can download to check your site’s metrics while browsing any page.

Top 11 Site Auditing Tools

Majestic: Marketing SEO Tools


Majestic plays a great role in SEO. It has a variety of amazing features like The Majestic Million and Site Explorer.

The Majestic Million allows you to view the top million websites’ rankings. By using Site Explorer tool, you can see a general overview of your website and quality and quantity of backlinks your site has.

It also provides service as an SEO keyword tool to find the best targeted keywords. It also helps to track your ranking and compare your site. It allows you to compare a variety of SEO metrics such as trust flow, referring domain count and links count.

SEOQuake: (Free) SEO Analysis Tool

SEO quake

SEOQuake is the best SEO tool for instant SEO metrics on any site or SERP. You can instantly pull an On-Page SEO analysis for your site and as well as your competitor’s.

This Chrome extension serves as an SEO checker tool which let you access both internal and external links, perform On-Page site audits, and do website comparison to identify your performance against your rivals.

The other basic features of this analysis tool are keyword analysis such as keyword density, an easy-to-read SEO dashboard, and an export feature that let you easily download and send data to key people.

Screaming Frog(Freemium) SEO Tools Online

screaming frog

Screaming Frog is also included in the list of top-ranking tools by experts. This SEO tool gives you a faster insight than most of the other SEO tools.

This tool makes you aware of duplicate content, bad directions, error to resolve, and improvement areas for link building.

SEO Spider Tool by Screaming Frog tool is famous among the SEO experts as it helps you improve onsight SEO, by extracting data with XPath and auditing SEO-related issues. You can download and crawl 500 URLs for totally free. But if you want to remove the limits and access advanced features, you have to buy a license.

XML Sitemap Generator(Freemium)

XML Sitemap generator

XML Sitemap Generator is one of the most recommended tools by professionals.

What is a sitemap?

A sitemap is like a profile where you put the details about your pages, videos, and other important files on your website. A sitemap tells the site crawlers which page or file you think is the most valuable on your site and provides important information further.

The XML Site Tool lets you create a sitemap for your site with both XML & HTML variants.

By using this tool you can get emails about the sitemaps that you provide on your website. You get results about a number of pages, XML file contents, broken links, and links to the sitemap.

It’s so simple and easy to use. You don’t need to be registered here.

Top 10 Paid SEO Tools

SERPs Rank Checker(Freemium)

SERPs Rank checker

‘To rank your website high, it’s very important to check the SERP of your website on Google. SERP Rank Checker helps you out in this purpose.

You can track the current ranking of your site in Search Engine Results. SERP’s offers you free tools like keyword research database and Google location changer.



Duplicate content proves a great hurdle in ranking your site. So, you must have to analyze if there are any duplicate pages present on your website. To meet this purpose, Siteliner is the best choice.

You just need to put the URL in the given place and hit the “Go” button. All the pages having duplicate, unique, and common content will be in front of you. In this way you can fix the issues.


To put it in a nutshell, it can be easily said that you must have to keep an eye on the activities and performance of your website to make it shine in the sky of SEO.

SO Search SEO tool has given a brief detail about the above-mentioned tools to make you aware of their services. These SEO tools are really helpful in performing your SEO tasks on daily basis and in this way you can improve your site’s ranking in Google Search results.


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